With $17m and counting, it is the highest grossing Indian film of all time in North America. It easily outperformed the $123m collected by PK (2014), starring Bollywood icon Aamir Khan.īaahubali 2 consolidated this performance by delivering an extraordinary result in the US, opening in third position at the box office, above The Circle starring Tom Hanks and Emma Watson. The film opened on 28 April and grossed $194m in 13 days, making it the highest Indian grosser of all time and putting it on track to become the first Indian film to gross $200m. In this context, the numbers racked up by the “regional” Baahubali 2 – budgeted at $39m, made in Telugu and Tamil, with Hindi and Malayalam dubbed versions – are astonishing by Indian standards. In short, Bollywood has the visibility, but not the profits, with the under-performers far outweighing the hits. Domestic box office has remained stagnant at about $1.5bn and, while Bollywood might produce more films (Tamil had 291, Telugu 275, and Kannada 204 films in 2016), it contributes just a third of the box office gross. The bulk of the rest comes from the Tamil, Telugu, Malayalam, Kannada, Marathi, Bengali, Punjabi and Gujarati languages. India produces an astonishing 1,900 films a year on average, of which Hindi-language Bollywood accounts for about 340. It is a common misconception that the Hindi-language, Mumbai-based film industry – known as Bollywood – is India’s national cinema.
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